COMPANY

Maison Morgan Group is a European-based holding company building the next generation of conscious luxury brands

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Who We Are

With our commercial office in Matino, Puglia, Italy, and our holding structure rooted in Berlin, Germany, Maison Morgan Group is an independent house for sustainable brand creation. Our approach unites strategic clarity with creative sensitivity. Every venture within our group is built from the inside out – from formulation and product architecture to brand world and market activation.

We do not follow trends. We cultivate meaning. By bringing together creatives, scientists, and operations experts, we give form to ideas that are beautiful, necessary, and regenerative. Maison Morgan is not an incubator. It is a system of conscious creation – designed to scale soulfully.

Independent. Strategic.
Aligned with values.

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Governance

Maison Morgan Group is a privately held company with full strategic and creative independence. We operate under a lean but structured governance model that enables long-term thinking, fast execution, and ethical alignment at every level.

Our governance is not based on control – but on clarity. We define clear roles, shared responsibility, and transparent decision-making processes across our leadership and brand teams.

This structure allows us to:

• Maintain brand integrity while scaling globally
• Act decisively without diluting purpose
• Ensure operational accountability and cultural continuity

We believe strong governance is not a constraint – it’s an enabler of creativity, trust, and longevity.

Integrity is our foundation. Culture is our compass.

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Ethical Code

The Group operates with a deep ethical commitment – not as a gesture, but as a structural choice.

Every decision, every product, every relationship we build is guided by a clearly defined ethical framework. We believe in business as a cultural force – and culture begins with behavior.

We honor people – in our team, our supply chain, and our community. We reject exploitation in all forms and prioritize fair labor and inclusion

Sustainability is embedded in everything we do. We avoid greenwashing and prioritize verified impact – from materials to logistics.

We communicate clearly, disclose our processes, and invite dialogue.

We do not chase volume, virality, or superficial wins. We commit to excellence through depth, quality and time

We acknowledge and respect diverse heritages, rituals, and identities in our storytelling and brand worlds.

What makes a brand powerful is often what remains unseen.

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Invisible Craft

We believe the most meaningful elements of a brand are invisible.
Not the packaging, but the intention.
Not the trend, but the ritual.
Not the noise, but the system behind it.

We invest in what others overlook:
• Quiet formulation work with expert labs
• Material studies to create vessels that feel like sculpture
• Layered storytelling built to resonate, not sell

This is not cosmetic branding.
This is a deeply architectural approach to brand building – where the unseen supports the seen, and every detail exists for a reason.

We design conscious brands that move culture and create impact.

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Our History

Maison Morgan was founded on a belief: that luxury can be reimagined – not louder, but deeper.

What if we could build brands that don’t just sell, but heal?
Brands that restore a sense of beauty, purpose, and belonging?
From this vision emerged a new kind of structure – an ecosystem for conscious brands that combine cultural intelligence, emotional clarity, and timeless design.

We didn’t begin with a product.
We began with a philosophy:

→ That regeneration must replace extraction
→ That design must serve both people and planet
→ That sustainability is not an add-on, but the form itself

Maison Morgan is still in its beginning – but the foundations are in place.
And they are human, honest, and here to last.

Behind The Brand

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Founder

Founded by Brand Creative Ilya Morgan, the Maison Morgan Group is a response to a world oversaturated with noise – an invitation to build brands that reconnect us with purpose, presence, and poetic form.

With two decades of experience in premium fashion and sustainability, Ilya Morgan has long explored the intersection of design, culture, and consciousness. From launching pioneering eco brands to shaping the identity of some of fashion’s most forward-thinking labels, his work has always been driven by one intention: to create with meaning.
In skincare, he found the next frontier – a space where beauty, impact, and integrity could be radically reimagined. Maison Morgan is the culmination of this journey: a creative house for conscious luxury brands, shaped by the belief that sustainability is not a feature – but a foundation.

Read the Founder’s Journal / Connect with Ilya